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Why Has Freeride Become a New Olympic Event?

In the event program for the 2030 French Alps Winter Olympics, formally approved by the IOC Executive Board on the 7th, a brand-new name has appeared ...Read More
2026-08-18
Why Has Freeride Become a New Olympic Event?

How Can a -6°C Summer “Ignite” Consumer Demand?

Skiing in summer is an absolute thrill—and you can ski right at your doorstep!...Read More
2026-08-11
How Can a -6°C Summer “Ignite” Consumer Demand?

Why south China become the second front of snow and ice economy?

Ice and snow culture, ice and snow equipment, and ice and snow tourism have jointly built a complete industrial chain, driving the ice and snow econom...Read More
2026-08-04
Why south China become the second front of snow and ice economy?

Indoor ski resorts in southern China in demand, drawing Hong Kong tourists

Drawing Hong Kong tourists...Read More
2026-05-29
Indoor ski resorts in southern China in demand, drawing Hong Kong tourists

Leveraging its Olympic legacy, the mountain town in northern China has become Beijing's premier ski destination.

The mountain town in northern China has become Beijing’s premier ski destination....Read More
2026-05-28
Leveraging its Olympic legacy, the mountain town in northern China has become Beijing's premier ski destination.