When Indoor Snow Grows, Standards Become a Market: Meet China’s Next Ski Business Conversations at SRT SHOW SHANGHAI 2027

China’s indoor snow market is no longer only a story about new slopes. As year-round venues create more frequent contact with beginners, families, clubs and returning skiers, the next phase of growth depends on how reliably operators can develop skills, manage safety and connect every part of the customer journey.

That is why the recent FIS development partnership with Bonski matters to the wider ski business. FIS said the collaboration is intended to support snow-sports promotion in China’s southern cities, including Shanghai, through Bonski’s indoor-ski network. For an industry built around participation, this creates a practical link between accessible urban venues and the international training ecosystem.

For exhibitors, the commercial implication is broader than coaching alone. A venue that wants to develop repeat participation needs compatible equipment, rental systems, instructor education, protective gear, beginner programmes, booking tools, retail support and service standards. Each touchpoint can influence whether a first visit becomes a recurring customer relationship.

Shanghai gives this conversation real scale. The city’s L+SNOW indoor resort covers more than 90,000 square metres and combines multiple slopes with snow-play and entertainment activities. Large venues such as this demonstrate why operators increasingly need suppliers that can support an integrated operating model rather than a one-off product transaction.

SRT SHOW SHANGHAI 2027 is where those connected conversations can begin. From 14–16 May 2027 at Hall 3, Shanghai World Expo Exhibition & Convention Center, the show will convene venue operators, brands, buyers, distributors, training partners, safety specialists, equipment suppliers and service providers across the ski and snow-sports value chain.

If your business helps venues teach better, operate more safely or retain skiers for longer, this is the market conversation to enter early. Apply to exhibit, or contact [email protected] for exhibitor information.

Sources: FIS development partnership | Shanghai indoor snow overview