China’s Snow Economy Is Becoming a Year-Round Business. Are You in the Supply Chain Conversation?

China’s winter-sports opportunity is no longer defined by a short peak season or by the ski slope alone. The market is being built across resorts, indoor snow venues, equipment, apparel, travel, coaching, safety, technology and venue operations — and the companies that serve those sectors increasingly need to meet in the same room.

Recent official reporting shows the scale of that shift. China’s ice-and-snow economy exceeded RMB 1 trillion in 2025 for the first time. During the 2025–2026 snow season, 894 ski venues were in normal operation and the number of real-snow indoor venues rose to 86. The China Tourism Academy also reported a record 14,075 ice-and-snow tourism-related enterprises at the end of 2025. This is a wider commercial ecosystem, not a seasonal niche.

The investment story is widening geographically as well. Indoor snow projects are creating year-round touchpoints for customers and operators beyond traditional mountain destinations. Tourism, retail, training, equipment upgrades and digital operations now meet the same buyer journey: how to build a stronger, safer and more commercially resilient snow business.

For suppliers, the commercial question is not simply whether China’s snow market is growing. It is whether your brand is in the conversations where new projects, procurement plans, partnerships and distribution relationships are taking shape. The right exhibition is an efficient place to demonstrate a solution, compare market needs, meet decision-makers and begin a sales process before the next operating cycle.

SRT SHOW SHANGHAI 2027 is built for that conversation. From 14–16 May 2027 at Hall 3, Shanghai World Expo Exhibition & Convention Center, the show will connect businesses across the ski and snow-sports value chain: resorts and indoor snow venues, equipment and apparel brands, technology and infrastructure providers, training and safety specialists, retailers, travel operators and service partners.

Exhibiting is not just about visibility. It creates a practical working environment to show what your business can deliver, understand what the market is planning and establish relationships that continue after the exhibition. If China is part of your next growth phase, this is the time to secure a place in the market discussion.

If you are interested in exhibiting, please complete our exhibitor enquiry form. Our sales team will be pleased to assist at [email protected].

Sources: General Administration of Sport of China; China Tourism Academy reporting via the State Council Information Office.