Songjiang’s Planned All-Weather Snow Complex Signals a New Shanghai Partnership Pipeline. Secure Your SRT SHOW SHANGHAI 2027 Booth.

Shanghai’s snow-sports market is no longer only a story about one more place to ski. A recently signed project in Songjiang points to a wider commercial model: a planned all-weather indoor ski venue linked with hotel, retail and sports-park functions. For companies selling products, services or expertise into snow sports, this matters because a multi-use destination creates many decisions before the first skier arrives.

The Songjiang ice-and-snow sports complex is planned for a site of nearly 100,000 square metres in Dongjing. Shanghai’s official announcement describes an all-weather indoor ski venue, hotel, retail and sports park, with a position to serve Shanghai and the Yangtze River Delta. The project is still at the planning and approval stage, so it should not be treated as an operating venue. Its immediate value to the industry is different: it shows that the next Shanghai opportunity is being shaped across venue development, operations, training, events, travel and consumer experience at the same time.

A destination project creates a chain of partnership decisions

An integrated snow destination needs more than slopes and snowmaking. It needs a venue operating model, equipment and rental systems, safety and maintenance plans, lessons and coach development, guest service, ticketing, retail mix, accommodation links, marketing, event capability and a year-round reason for customers to return.

That is a practical commercial map for exhibitors. Ski and snowboard brands can discuss trial, retail and fitting programmes. Rental, lift, snowmaking and safety suppliers can explain how their systems work with a venue team. Training academies can introduce progressive courses and staff-development models. Destination and travel businesses can create stay-and-ski products. Software, membership and content teams can help operators turn one visit into repeat participation.

The important timing point is that partnerships are most useful while a project is defining its offer. When an operator is choosing an operating model, planning guest flow or setting an event calendar, a credible supplier has more to contribute than a catalogue. It can bring a proposal: a product category plus local service; equipment plus training; a retail range plus activation; or a booking platform plus customer-retention plan.

Why SRT SHOW SHANGHAI 2027 is the meeting point

SRT SHOW SHANGHAI 2027 brings the relevant conversations into one business setting. From 14–16 May 2027 at Hall 3, Shanghai World Expo Exhibition & Convention Center, exhibitors can meet venue operators, distributors, retailers, training organisations, tourism businesses, event partners and market-entry service providers.

The value of a booth is not simply visibility. It gives a business a place to demonstrate how its offer fits an operator’s next decision. A company can qualify whether a potential partner needs product supply, a distribution route, staff education, a local marketing programme, a tourism package, technical integration or a follow-up proposal.

Songjiang also reinforces the regional logic. Shanghai’s official report frames the location as part of a Shanghai half-hour commuting circle and a Yangtze River Delta one-hour leisure circle. For businesses that need local distribution, after-sales support, group travel, regional marketing or channel partners, that is a reason to start the conversation before the market becomes crowded.

Exhibit before the market’s next operating model is fixed

SRT SHOW SHANGHAI 2027 is designed for companies that want to sell, source, partner and build a presence in Shanghai’s growing snow-sports ecosystem. It is relevant to ski resorts and indoor snow venues; ski, snowboard and apparel brands; equipment, rental and maintenance suppliers; distributors and retailers; coaches and academies; tourism boards and travel companies; and event, media, software and operational-service providers.

SRT SHOW SHANGHAI 2027
14–16 May 2027
Hall 3, Shanghai World Expo Exhibition & Convention Center

Interested in exhibiting? Apply at https://drt-show.mikecrm.com/kZYFT8O or contact [email protected]. Our sales team will provide dedicated follow-up.

Source: Shanghai Municipal Government, 18 September 2026. The Songjiang project remains in planning and approval.