China’s Ice-and-Snow Economy Signals Strong Growth Momentum for the Ski Industry

China’s ice-and-snow economy entered the New Year with powerful momentum, reinforcing winter tourism as one of the fastest-growing segments in the country’s travel and leisure market.

During the New Year’s Day holidays, demand for snow-related travel surged nationwide. Ski resorts reported record visitor numbers, winter destinations saw rapid booking growth, and transportation networks operated near full capacity as travelers flocked to snow and ice experiences. These indicators point to a structural shift in winter consumption, with skiing and snow tourism moving firmly into the mainstream.

Major snow destinations recorded multiple-fold increases in ticket bookings and online search interest, while rail and air ticket demand rose sharply compared with last year. Transport authorities responded by expanding dedicated ice-and-snow tourism routes, reflecting confidence in sustained market growth.

Industry data also shows that ski resorts are attracting a broader and more geographically diverse audience. In addition to traditional northern markets, visitor growth from southern China has accelerated, alongside rising international interest from Asia, Europe, and North America. This diversification is helping ski resorts extend their season, increase per-capita spending, and strengthen their role within the wider tourism ecosystem.

At the same time, winter travel patterns reveal a complementary trend: travelers are combining ski trips with hot spring stays, winter city breaks, and duty-free shopping, creating integrated consumption scenarios that benefit resorts, destinations, and retail sectors alike.

For the ski and winter tourism industry, these developments signal a clear opportunity. Growing consumer appetite, improved infrastructure, and strong policy support are positioning China as one of the most dynamic ice-and-snow markets globally.

As demand continues to rise, platforms that connect ski resorts, travel operators, equipment brands, and international partners will play a critical role in shaping the next stage of industry growth transforming winter tourism from a seasonal activity into a long-term economic engine.

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Ice-and-snow tourism ignites China’s winter consumption during New Year's Day holidays